{"id":6431,"date":"2022-06-14T15:29:52","date_gmt":"2022-06-14T15:29:52","guid":{"rendered":"https:\/\/www.wmstek.com\/blog\/?p=6431"},"modified":"2022-06-14T16:12:08","modified_gmt":"2022-06-14T16:12:08","slug":"planificacion-de-demanda-un-eslabon-crucial-para-la-industria-food-beverage","status":"publish","type":"post","link":"https:\/\/www.wmstek.com\/blog\/planificacion-de-demanda-un-eslabon-crucial-para-la-industria-food-beverage\/","title":{"rendered":"PLANIFICACI\u00d3N DE DEMANDA: UN ESLAB\u00d3N CRUCIAL PARA LA INDUSTRIA FOOD & BEVERAGE"},"content":{"rendered":"

Logistec<\/a><\/p>\n

Contar con inventario exacto es la prioridad de las empresas hoy en d\u00eda, de esto depende que la distribuci\u00f3n de los productos lleguen en la cantidad y en el momento perfecto.<\/em><\/p>\n

Santiago, 14 de junio de 2022.-<\/strong>\u00a0Llegar en el momento oportuno con la cantidad de productos adecuados que satisfaga la demanda de los clientes es un reto para las compa\u00f1\u00edas de alimentos y bebidas. Con tendencias de cambio en un mundo que a\u00fan no ha superado los estragos de la pandemia en temas de centros de distribuci\u00f3n, las exigencias son mayores y la aplicaci\u00f3n de soluciones de tecnolog\u00eda podr\u00e1 facilitar la labor de las empresas.<\/p>\n

El principal dilema de esta industria es contar con un sistema de inventario exacto. Una predicci\u00f3n errada podr\u00eda generar un gran inconveniente ya que producir\u00eda desperdicios o que se agote el producto antes de lo esperado.<\/p>\n

\u201cEn circunstancias en que la predicci\u00f3n de distribuci\u00f3n falle, son diversos los factores que pueden afectar una pronta soluci\u00f3n, entre ellos el retraso en las entregas de las materias primas, el cambio de precios de productos y las altas competencias del mercado. Una falla puede generar grandes p\u00e9rdidas para una compa\u00f1\u00edas\u201d, comenta\u00a0Leonardo Navarrete<\/a>, gerente comercial de STG Chile.<\/a><\/p>\n

La recomendaci\u00f3n en general para estas compa\u00f1\u00edas es contar con un software que contenga soluciones para cada \u00e1mbito de la industria. Es decir, es prioridad que tenga la capacidad de pronosticar con precisi\u00f3n por lo que debe gestionar los inventarios, previsi\u00f3n de demanda, planificaci\u00f3n de ventas y operaciones. Pero tambi\u00e9n, la soluci\u00f3n debe contar con resultados que sean comprensibles para todos los departamentos de la empresa.<\/p>\n

\u201cEs evidente el cambio en los clientes. En temas de alimentaci\u00f3n y bebidas estamos en una ola en el que las personas se preocupan m\u00e1s por lo que consumen, quieren saber de d\u00f3nde y c\u00f3mo se produce lo que comen o beben y si les har\u00e1 bien en su salud. Esto igual debe ser visible para las empresas. Nosotros trabajamos con soluciones que ayuden a facilitar cada una de las exigencias de los usuarios de nuestros clientes\u201d, destaca\u00a0Miguel Alvarez<\/a>, VP Industry Latinoam\u00e9rica de BlueYonder<\/p>\n

Para apoyar a la industria, STG y Blue Yonder comparten cinco beneficios de contar con tecnolog\u00edas para la planificaci\u00f3n de demanda en las empresas de alimentos y bebidas:<\/div>\n
<\/div>\n
    \n
  • Los software permitir\u00e1n que las empresas cuenten con informaci\u00f3n de todas las etapas que pasa un producto durante la cadena de suministro.<\/li>\n
  • Los datos de ventas entregados por las soluciones tecnol\u00f3gicas ayudar\u00e1n con el pron\u00f3stico de la demanda en un tiempo espec\u00edfico.<\/li>\n
  • Gracias al uso de tecnolog\u00eda e inteligencia artificial (IA), las empresas de alimentos pueden saber la cantidad exacta de materia prima o ingredientes que necesitan para la preparaci\u00f3n de alg\u00fan producto, lo que permite cumplir con la demanda.<\/li>\n
  • Brinda acceso a la informaci\u00f3n de inventario con el que se podr\u00e1 trabajar en la planificaci\u00f3n de despacho de los productos.<\/li>\n
  • Permite conocer c\u00f3mo se maneja el mercado en tiempo real a trav\u00e9s de tecnolog\u00edas correctas para observar los factores que podr\u00edan afectar a la demanda.<\/li>\n<\/ul>\n

    \u201cEl uso de tecnolog\u00edas en la planificaci\u00f3n de demanda de este tipo de empresas cada d\u00eda crece. En los \u00faltimos a\u00f1os se ha evidenciado un aumento importante en el uso de estas tecnolog\u00edas en la industria food & beverage, y es que la tecnolog\u00eda les permite automatizar sus labores y as\u00ed facilitar y mejorar sus servicios en necesidades b\u00e1sicas de sus clientes\u00bb, concluye Navarrete.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Logistec Contar con inventario exacto es la prioridad de las empresas hoy en d\u00eda, de esto depende que la distribuci\u00f3n de los productos lleguen en la cantidad y en el…<\/p>\n","protected":false},"author":20,"featured_media":6432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":{"0":"post-6431","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tecnologia"},"better_featured_image":{"id":6432,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":1600,"height":690,"file":"2022\/06\/Imagen-destacada-blog-STG-21.jpg","sizes":{"medium":{"file":"Imagen-destacada-blog-STG-21-300x129.jpg","width":300,"height":129,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-21-300x129.jpg"},"large":{"file":"Imagen-destacada-blog-STG-21-1024x442.jpg","width":1024,"height":442,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-21-1024x442.jpg"},"thumbnail":{"file":"Imagen-destacada-blog-STG-21-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-21-150x150.jpg"},"medium_large":{"file":"Imagen-destacada-blog-STG-21-768x331.jpg","width":768,"height":331,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-21-768x331.jpg"},"1536x1536":{"file":"Imagen-destacada-blog-STG-21-1536x662.jpg","width":1536,"height":662,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-21-1536x662.jpg"},"portfolio-thumb":{"file":"Imagen-destacada-blog-STG-21-600x403.jpg","width":600,"height":403,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-21-600x403.jpg"},"portfolio-thumb_small":{"file":"Imagen-destacada-blog-STG-21-400x269.jpg","width":400,"height":269,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-21-400x269.jpg"},"portfolio-widget":{"file":"Imagen-destacada-blog-STG-21-100x100.jpg","width":100,"height":100,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-21-100x100.jpg"},"nectar_small_square":{"file":"Imagen-destacada-blog-STG-21-140x140.jpg","width":140,"height":140,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-21-140x140.jpg"},"wide":{"file":"Imagen-destacada-blog-STG-21-1000x500.jpg","width":1000,"height":500,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-21-1000x500.jpg"},"wide_small":{"file":"Imagen-destacada-blog-STG-21-670x335.jpg","width":670,"height":335,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-21-670x335.jpg"},"regular":{"file":"Imagen-destacada-blog-STG-21-500x500.jpg","width":500,"height":500,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-21-500x500.jpg"},"regular_small":{"file":"Imagen-destacada-blog-STG-21-350x350.jpg","width":350,"height":350,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-21-350x350.jpg"},"tall":{"file":"Imagen-destacada-blog-STG-21-500x690.jpg","width":500,"height":690,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-21-500x690.jpg"},"wide_tall":{"file":"Imagen-destacada-blog-STG-21-1000x690.jpg","width":1000,"height":690,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-21-1000x690.jpg"},"wide_photography":{"file":"Imagen-destacada-blog-STG-21-900x600.jpg","width":900,"height":600,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-21-900x600.jpg"},"medium_featured":{"file":"Imagen-destacada-blog-STG-21-800x690.jpg","width":800,"height":690,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-21-800x690.jpg"},"img_post":{"file":"Imagen-destacada-blog-STG-21-365x250.jpg","width":365,"height":250,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-21-365x250.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orient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