{"id":6440,"date":"2022-06-29T20:50:01","date_gmt":"2022-06-29T20:50:01","guid":{"rendered":"https:\/\/www.wmstek.com\/blog\/?p=6440"},"modified":"2022-06-29T20:51:34","modified_gmt":"2022-06-29T20:51:34","slug":"un-eslabon-clave-en-la-fidelizacion-el-impacto-de-un-colaborador-empoderado","status":"publish","type":"post","link":"https:\/\/www.wmstek.com\/blog\/un-eslabon-clave-en-la-fidelizacion-el-impacto-de-un-colaborador-empoderado\/","title":{"rendered":"Un Eslab\u00f3n Clave En La Fidelizaci\u00f3n: El Impacto De Un Colaborador Empoderado"},"content":{"rendered":"

Revista Econom\u00eda<\/a><\/p>\n

STG Latam<\/a><\/p>\n

Son un factor cr\u00edtico en la sostenibilidad de las empresas. Hoy en d\u00eda no solo basta con invertir en tecnolog\u00eda, sino tambi\u00e9n en quienes tienen contacto directo con los clientes.\u00a0<\/em><\/p>\n

Sensibilizar, conectar e intuir son los conceptos que hoy definen la conexi\u00f3n con los clientes. Con m\u00e1s o menos tecnolog\u00eda, el objetivo sigue siendo genuino: satisfacer sus necesidades en todos los canales existentes.<\/p>\n

Ciertamente, la tecnolog\u00eda est\u00e1 permeando en todos los procesos. Sin embargo, el factor humano sigue preponderando en la relaci\u00f3n que se establece con los compradores. En ese sentido, se deben seguir potenciando con herramientas y conocimientos digitales que les permita conectar con los nuevos h\u00e1bitos de consumo.<\/p>\n

\u201cPara brindar una experiencia satisfactoria, los colaboradores son esenciales. Son un eslab\u00f3n cr\u00edtico en el fortalecimiento de la lealtad de los clientes a largo plazo. Por ende, es importante proveerles todas las capacidades y herramientas posibles\u201d, explica Ulrich Reiser<\/a>, Country Manager de STG en Per\u00fa.<\/p>\n

Seg\u00fan el 14\u00b0 Estudio Global Anual del Consumidor de Zebra,\u00a0hoy los empleados lidian con los malestares de los clientes. Un 44% de las quejas provienen de art\u00edculos agotados, un 35% por consultas sobre precios y 33% por dudas sobre productos. Esta situaci\u00f3n distrae a los colaboradores de sus funciones ya que un 32% declara que tiene poco tiempo para resolver esos problemas.<\/p>\n

\u201cTenemos que ser estrat\u00e9gicos. Hay tareas que hoy no deben realizar los colaboradores ya que la tecnolog\u00eda est\u00e1 impulsando la productividad, la satisfacci\u00f3n y el buen servicio\u201d, detalla Reiser.<\/p>\n

 <\/p>\n

Atraer, capacitar y retener talentos<\/strong><\/h3>\n

Si la vida cotidiana de los colaboradores y clientes est\u00e1 hoy envuelta en la tecnolog\u00eda, hay que ofrecerles lo mismo en sus experiencias de servicio. Desde el almac\u00e9n hasta el piso de ventas, las expectativas est\u00e1n moldeadas por el ciclo de compra digital.<\/p>\n

\u201cLas empresas saben que, cuando mejora el trabajo de los empleados, tambi\u00e9n lo hace la experiencia del cliente. Hay que atraer y retener, pero tambi\u00e9n capacitar a los colaboradores para que tengan la suficiente autonom\u00eda al hacer tareas de mayor valor y pasar m\u00e1s tiempo con los clientes\u201d, se\u00f1ala Reiser.<\/p>\n

Seg\u00fan Zebra<\/a>, los dispositivos y aplicaciones m\u00f3viles adecuados pueden ayudar a tener mayor eficiencia en la trastienda y en los pasillos. Invertir en tecnolog\u00eda mejora la programaci\u00f3n y administraci\u00f3n de tareas, as\u00ed como la comunicaci\u00f3n y colaboraci\u00f3n, y la visibilidad del inventario.<\/p>\n

\u201cCuando invertimos en tecnolog\u00eda, lo hacemos para que sea aplicada por nuestros equipos de trabajo. Por ende, debemos seguir apostando por las personas ya que son nuestro principal valor y activo\u201d, sentencia Reiser.<\/p>\n

Tecnolog\u00edas como la gesti\u00f3n distribuida de pedidos, la optimizaci\u00f3n del alistamiento de pedidos, plataforma de IoT de la tienda en tiempo real, ecosistema de comercio unificado y software de administraci\u00f3n del personal seguir\u00e1n transformando a las industrias. Pero sin la fuerza laboral, toda inversi\u00f3n tecnol\u00f3gica es en vano.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Revista Econom\u00eda STG Latam Son un factor cr\u00edtico en la sostenibilidad de las empresas. Hoy en d\u00eda no solo basta con invertir en tecnolog\u00eda, sino tambi\u00e9n en quienes tienen contacto…<\/p>\n","protected":false},"author":20,"featured_media":6441,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":{"0":"post-6440","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tecnologia"},"better_featured_image":{"id":6441,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":1600,"height":690,"file":"2022\/06\/Imagen-destacada-blog-STG-25.jpg","sizes":{"medium":{"file":"Imagen-destacada-blog-STG-25-300x129.jpg","width":300,"height":129,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-25-300x129.jpg"},"large":{"file":"Imagen-destacada-blog-STG-25-1024x442.jpg","width":1024,"height":442,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-25-1024x442.jpg"},"thumbnail":{"file":"Imagen-destacada-blog-STG-25-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-25-150x150.jpg"},"medium_large":{"file":"Imagen-destacada-blog-STG-25-768x331.jpg","width":768,"height":331,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-25-768x331.jpg"},"1536x1536":{"file":"Imagen-destacada-blog-STG-25-1536x662.jpg","width":1536,"height":662,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-25-1536x662.jpg"},"portfolio-thumb":{"file":"Imagen-destacada-blog-STG-25-600x403.jpg","width":600,"height":403,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-25-600x403.jpg"},"portfolio-thumb_small":{"file":"Imagen-destacada-blog-STG-25-400x269.jpg","width":400,"height":269,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-25-400x269.jpg"},"portfolio-widget":{"file":"Imagen-destacada-blog-STG-25-100x100.jpg","width":100,"height":100,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-25-100x100.jpg"},"nectar_small_square":{"file":"Imagen-destacada-blog-STG-25-140x140.jpg","width":140,"height":140,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-25-140x140.jpg"},"wide":{"file":"Imagen-destacada-blog-STG-25-1000x500.jpg","width":1000,"height":500,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-25-1000x500.jpg"},"wide_small":{"file":"Imagen-destacada-blog-STG-25-670x335.jpg","width":670,"height":335,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-25-670x335.jpg"},"regular":{"file":"Imagen-destacada-blog-STG-25-500x500.jpg","width":500,"height":500,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-25-500x500.jpg"},"regular_small":{"file":"Imagen-destacada-blog-STG-25-350x350.jpg","width":350,"height":350,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-25-350x350.jpg"},"tall":{"file":"Imagen-destacada-blog-STG-25-500x690.jpg","width":500,"height":690,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-25-500x690.jpg"},"wide_tall":{"file":"Imagen-destacada-blog-STG-25-1000x690.jpg","width":1000,"height":690,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-25-1000x690.jpg"},"wide_photography":{"file":"Imagen-destacada-blog-STG-25-900x600.jpg","width":900,"height":600,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-25-900x600.jpg"},"medium_featured":{"file":"Imagen-destacada-blog-STG-25-800x690.jpg","width":800,"height":690,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-25-800x690.jpg"},"img_post":{"file":"Imagen-destacada-blog-STG-25-365x250.jpg","width":365,"height":250,"mime-type":"image\/jpeg","source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/06\/Imagen-destacada-blog-STG-25-365x250.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","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