{"id":6445,"date":"2022-07-06T18:49:05","date_gmt":"2022-07-06T18:49:05","guid":{"rendered":"https:\/\/www.wmstek.com\/blog\/?p=6445"},"modified":"2022-08-17T20:53:45","modified_gmt":"2022-08-17T20:53:45","slug":"innovacion-agilidad-e-inventarios","status":"publish","type":"post","link":"https:\/\/www.wmstek.com\/blog\/innovacion-agilidad-e-inventarios\/","title":{"rendered":"Innovaci\u00f3n, Agilidad E Inventarios En L\u00ednea: C\u00f3mo Enfrentar La Baja Del Consumo"},"content":{"rendered":"<p><a href=\"https:\/\/www.america-retail.com\/chile\/innovacion-agilidad-e-inventarios-en-linea-como-enfrentar-la-baja-del-consumo\/\">Am\u00e9rica Retail<\/a><\/p>\n<p><a href=\"https:\/\/www.stglatam.com\/blog\/innovacion-agilidad-e-inventarios-en-linea-como-enfrentar-la-baja-del-consumo\/\">STG Latam<\/a><\/p>\n<p style=\"text-align: center;\"><em>En el pa\u00eds se est\u00e1 evidenciando una baja del consumo en comercios, esto debido a diversos factores, como la inflaci\u00f3n y aumento de costos log\u00edsticos. La CNC inform\u00f3 que las ventas digitales en el primer trimestre de 2022 fueron de 9,4%.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Baja_del_consumo\"><\/span>Baja del consumo<span class=\"ez-toc-section-end\"><\/span><\/h3><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >&Iacute;ndice del art&iacute;culo<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.wmstek.com\/blog\/innovacion-agilidad-e-inventarios\/#Baja_del_consumo\" title=\"Baja del consumo\">Baja del consumo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.wmstek.com\/blog\/innovacion-agilidad-e-inventarios\/#Almacenes_inteligentes_predictivos_y_precisos\" title=\"Almacenes inteligentes, predictivos y precisos\">Almacenes inteligentes, predictivos y precisos<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Los cambios en el comercio, especialmente en las tiendas de <a href=\"https:\/\/www.stglatam.com\/grupo\/retail\/\">retail<\/a>, son m\u00e1s evidentes. El cese de las restricciones ha realzado el regreso de las tiendas f\u00edsicas y una baja en las ventas online, obligando a las compa\u00f1\u00edas a replantear sus estrategias de negocio e integrar ambos canales de venta con mayor inversi\u00f3n en tecnolog\u00edas.<\/p>\n<p>De acuerdo con la\u00a0<a href=\"https:\/\/www.cnc.cl\/las-ventas-online-del-retail-durante-el-primer-trimestre-2022-cayeron-un-94-anual-debido-a-una-alta-base-de-comparacion-y-desaceleracion-en-el-consumo-de-bienes\/\">C\u00e1mara Nacional de Comercio<\/a>\u00a0(CNC), en el primer trimestre de 2022 las ventas digitales del retail tuvieron una ca\u00edda del 9,4% ante el mismo per\u00edodo de 2021, manteniendo el nivel de pre pandemia. Sin duda, ante la incipiente competencia de mercado la experiencia de compra del cliente ser\u00e1 clave.<\/p>\n<p>\u201cSumado a lo anterior, la inflaci\u00f3n en Chile alcanz\u00f3 el 11,5% en el a\u00f1o.\u00a0 Esta compleja situaci\u00f3n econ\u00f3mica ha originado, seg\u00fan la CNC, el traspaso promedio del precio final al consumidor en alrededor de un 18%\u201d, explica Leonardo Navarrete, gerente comercial de STG Chile.<\/p>\n<p>En ese sentido, las compa\u00f1\u00edas de retail siguen apostando por inversiones que les permitan retener y atraer clientes. \u201cAnte la reducci\u00f3n de la liquidez, hay menos personas comprando, pero las empresas no pueden permitirse perder clientes. Hoy la competencia est\u00e1 ardua, por ende, la diferenciaci\u00f3n pasa por experiencias de compra presencial o digital, impecables\u201d, menciona Navarrete.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Almacenes_inteligentes_predictivos_y_precisos\"><\/span>Almacenes inteligentes, predictivos y precisos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Con un consumidor empoderado, tecnol\u00f3gico y \u00e1vido de rapidez, las compa\u00f1\u00edas deben apreciar una alta inversi\u00f3n en soluciones como WMS y RFID, para contar con inventarios exactos, ayudando a la distribuci\u00f3n m\u00e1s \u00e1gil de los productos.<\/p>\n<p>\u201cUn inventario inteligente y en l\u00ednea se traduce en rapidez, agilidad y trazabilidad. Las entregas ya no pueden tardar d\u00edas, se deben acelerar para cumplirlas en horas. Pero eso es solo una parte del ciclo de compra. Los clientes est\u00e1n cada vez m\u00e1s cr\u00edticos y quieren procesos sin fricciones\u201d, agrega Navarrete.<\/p>\n<p>Anteriormente, los retailers contaban con inventarios de hasta tres meses. Sin embargo, la tendencia de hoy es que pueda rotar r\u00e1pidamente y de este modo enfrentar la baja de consumo que no solo est\u00e1 en tienda, sino igualmente en el e-commerce.<\/p>\n<p>\u201cLo vimos en el Cyber. Las compras fueron a la baja en comparaci\u00f3n con lo que se esperaba. El consumidor digital busca un inventario en l\u00ednea que ofrezca visibilidad de los productos para luego ir a la tienda con la expectativa de encontrar todo lo prometido\u201d, precisa Navarrete.<\/p>\n<p>Chile sigue dando pasos en la implementaci\u00f3n de tecnolog\u00edas para integrar experiencias de compra satisfactorias. Aunque el camino sigue en proceso, se sigue avanzando no solo en cumplir las necesidades digitales, sino tambi\u00e9n en cubrir con los requerimientos de clientes que vuelven a optar por la atenci\u00f3n f\u00edsica.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6306 aligncenter\" src=\"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2021\/07\/logo-wmstek-300x81.png\" alt=\"\" width=\"300\" height=\"81\" srcset=\"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2021\/07\/logo-wmstek-300x81.png 300w, https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2021\/07\/logo-wmstek.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Am\u00e9rica Retail STG Latam En el pa\u00eds se est\u00e1 evidenciando una baja del consumo en comercios, esto debido a diversos factores, como la inflaci\u00f3n y aumento de costos log\u00edsticos. La&#8230;<\/p>\n","protected":false},"author":20,"featured_media":6446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,37],"tags":[],"class_list":{"0":"post-6445","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-negocios-responsables","8":"category-tecnologia"},"better_featured_image":{"id":6446,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":1600,"height":690,"file":"2022\/07\/Imagen-destacada-blog-STG-27.jpg","filesize":158875,"sizes":{"medium":{"file":"Imagen-destacada-blog-STG-27-300x129.jpg","width":300,"height":129,"mime-type":"image\/jpeg","filesize":12183,"source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/07\/Imagen-destacada-blog-STG-27-300x129.jpg"},"large":{"file":"Imagen-destacada-blog-STG-27-1024x442.jpg","width":1024,"height":442,"mime-type":"image\/jpeg","filesize":79187,"source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/07\/Imagen-destacada-blog-STG-27-1024x442.jpg"},"thumbnail":{"file":"Imagen-destacada-blog-STG-27-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":8134,"source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/07\/Imagen-destacada-blog-STG-27-150x150.jpg"},"medium_large":{"file":"Imagen-destacada-blog-STG-27-768x331.jpg","width":768,"height":331,"mime-type":"image\/jpeg","filesize":52193,"source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/07\/Imagen-destacada-blog-STG-27-768x331.jpg"},"1536x1536":{"file":"Imagen-destacada-blog-STG-27-1536x662.jpg","width":1536,"height":662,"mime-type":"image\/jpeg","filesize":143490,"source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/07\/Imagen-destacada-blog-STG-27-1536x662.jpg"},"portfolio-thumb":{"file":"Imagen-destacada-blog-STG-27-600x403.jpg","width":600,"height":403,"mime-type":"image\/jpeg","filesize":52720,"source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/07\/Imagen-destacada-blog-STG-27-600x403.jpg"},"portfolio-thumb_small":{"file":"Imagen-destacada-blog-STG-27-400x269.jpg","width":400,"height":269,"mime-type":"image\/jpeg","filesize":28124,"source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/07\/Imagen-destacada-blog-STG-27-400x269.jpg"},"portfolio-widget":{"file":"Imagen-destacada-blog-STG-27-100x100.jpg","width":100,"height":100,"mime-type":"image\/jpeg","filesize":4507,"source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/07\/Imagen-destacada-blog-STG-27-100x100.jpg"},"nectar_small_square":{"file":"Imagen-destacada-blog-STG-27-140x140.jpg","width":140,"height":140,"mime-type":"image\/jpeg","filesize":7395,"source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/07\/Imagen-destacada-blog-STG-27-140x140.jpg"},"wide":{"file":"Imagen-destacada-blog-STG-27-1000x500.jpg","width":1000,"height":500,"mime-type":"image\/jpeg","filesize":88312,"source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/07\/Imagen-destacada-blog-STG-27-1000x500.jpg"},"wide_small":{"file":"Imagen-destacada-blog-STG-27-670x335.jpg","width":670,"height":335,"mime-type":"image\/jpeg","filesize":48711,"source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/07\/Imagen-destacada-blog-STG-27-670x335.jpg"},"regular":{"file":"Imagen-destacada-blog-STG-27-500x500.jpg","width":500,"height":500,"mime-type":"image\/jpeg","filesize":51233,"source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/07\/Imagen-destacada-blog-STG-27-500x500.jpg"},"regular_small":{"file":"Imagen-destacada-blog-STG-27-350x350.jpg","width":350,"height":350,"mime-type":"image\/jpeg","filesize":30427,"source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/07\/Imagen-destacada-blog-STG-27-350x350.jpg"},"tall":{"file":"Imagen-destacada-blog-STG-27-500x690.jpg","width":500,"height":690,"mime-type":"image\/jpeg","filesize":67567,"source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/07\/Imagen-destacada-blog-STG-27-500x690.jpg"},"wide_tall":{"file":"Imagen-destacada-blog-STG-27-1000x690.jpg","width":1000,"height":690,"mime-type":"image\/jpeg","filesize":125624,"source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/07\/Imagen-destacada-blog-STG-27-1000x690.jpg"},"wide_photography":{"file":"Imagen-destacada-blog-STG-27-900x600.jpg","width":900,"height":600,"mime-type":"image\/jpeg","filesize":95626,"source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/07\/Imagen-destacada-blog-STG-27-900x600.jpg"},"medium_featured":{"file":"Imagen-destacada-blog-STG-27-800x690.jpg","width":800,"height":690,"mime-type":"image\/jpeg","filesize":97095,"source_url":"https:\/\/www.wmstek.com\/blog\/wp-content\/uploads\/2022\/07\/Imagen-destacada-blog-STG-27-800x690.jpg"},"img_post":{"file":"Imagen-destacada-blog-STG-27-365x2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This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Innovaci\u00f3n, Agilidad E Inventarios En L\u00ednea: C\u00f3mo Enfrentar La Baja Del Consumo - WMStek<\/title>\n<meta name=\"description\" content=\"La CNC inform\u00f3 que las ventas digitales en el primer trimestre de 2022 fueron de 9,4%, presenciando una baja del consumo en comercios debido a diversos factores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wmstek.com\/blog\/innovacion-agilidad-e-inventarios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovaci\u00f3n, Agilidad E Inventarios En L\u00ednea: C\u00f3mo Enfrentar La Baja Del Consumo - WMStek\" \/>\n<meta property=\"og:description\" content=\"La CNC inform\u00f3 que las ventas 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